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MAYHEM IN THE DESERT
LADY GAGA
VISION
Working alongside Lady Gaga, Parris Goebel, Es Devlin, Jason Ardizzone-West, and a world-class creative team, FragmentNine helped bring a cinematic desert experience to life through theatrical storytelling, choreography, and electrifying visual design. Gaga delivered a nearly two-hour spectacle that critics and fans immediately hailed as one of Coachella's greatest performances ever. I am incredibly grateful to have played a part in creating a performance that will be remembered for years to come.
As an animator on the project, I designed and animated visuals across multiple performances including: Killah, the Interludes, Bad Romance, Abracadabra, and more. The production pipeline combined Unreal Engine 5, Cinema 4D, EmberGen, and various compositing workflows to create dynamic content at scale. Integrating realtime and pre-rendered techniques enabled a fast, flexible creative process while supporting the show’s ambitious visual direction.
EXECUTION
PROCESS
Extensive use of Unreal Engine 5, Cinema 4D, and EmberGen formed the backbone of the visual development across the performance. These tools were combined with a range of 2D and 3D compositing techniques to craft layered, high-impact visuals. The integrated pipeline allowed for a cohesive look while maintaining flexibility across different songs and moments.
ABRACADABRA
BAD ROMANCE
INTERLUDE 01
KILLAH
INTERLUDE 02
Rio de Janeiro
MAYHEM ON THE BEACH 2025
Copacabana Beach
CREDITS
DIRECTOR: Lady Gaga
CREATIVE DIRECTORS: Lady Gaga & Parris Goebel
MUSIC DIRECTOR: Natural
CHOREOGRAPHER: Parris Goebel
ASSISTANT CHOREOGRAPHER: Gab Robert
STYLING: Hardstyle Nick Royal & Peri Rosenzweig
PRODUCTION DESIGN: Es Devlin, Es Devlin Studio & Jason Ardizzone-West
LIGHTING DESIGNER: Jeremy Lechterman
VIDEO DESIGNER: Jackson Gallagher
CAMERA DIRECTOR: Micah Bickham
CONTENT ART DIRECTOR: Ally Munro
LIGHTING PROGRAMMER: Sam Paine
VIDEO PROGRAMMER: Sydney Asselin
ADDITIONAL LIGHTING PROGRAMMER: Dane Kick
ASSOCIATE LIGHTING DESIGNER: Alex Talbot
ASSOCIATE VIDEO DESIGNER: James Gallo
ES DEVLIN STUDIO: Scarlett Moloney, Zoe Diakaki, Anna Gorman, Temitayo Shonibare, Vicky Bosch
JAW.STUDIO.NY: Sean Sanford, Ethan Brown, Christina Shrewsbury
FRAGMENTNINE: Pablo Beckett, Alex Campbell, Lily Castellanos, Kevan Looney, Ricky Runfola, Sean Kusanagi, Dan Efros, Rachel Oftedahl, Gabe Firestone, Andrew Gange, Lightborne, Rob Kuhn, Nate Smith, Chaz Hamman, Mike Hankowsky, Lewis Kyle White
PRODUCTION MANAGER: Chris Vineyard & Jason Danter
TOUR MANAGER: Ky Cabot
STAGE MANAGER: Chris Organ
SHOW CALLER: Claudette Waddle
SCREENS PRODUCER: Loren Barton
SCENIC & AUTOMATION: Tait & Jetsets
LIGHTING AND VIDEO: Solotech
SFX: Pyrotec
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